"Just Do It" Response

Tony, I definitely agree with you in that the title, "Just Do It", makes people subconsciously make decisions and buy into advertising.  As you mentioned, companies today use similar tactics, yet not nearly as extreme.  "Just do it" is Nike's advertising terminology, and like many others it is a command, whether people realize it or not.  Advertising is about subliminal messages and mind control, but this short story takes it to a new extreme by explicitly controlling the subjects' minds.  They know that it is not their true beliefs or desires to buy a product, but the chemical is making them do so anyways.  Aside from warning people about the power of advertising and the direction in which it's going, I feel like this story is warning about medical and technological advancement.  Rather than just having the consumer see an ad, companies want to manipulate them mentally to actually buy the product.  This plays off of fear of mind control and brainwashing.  Alex is forced to marry Mr. Avery against her will, and the end reveals that everyone has the power to manipulate others.  If that is the case, then does this story eradicate all forms of thought if you don't have control over your mind?  People have no form of self control if all of their actions are made at the will of others.  It turns everyone, not only consumers, into puppets.